Memo to College Sports Fans Using Social Media: Stop the Blatant Negativity

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We are collectively responsible for creating a more positive and supportive environment for athletes, on and off the field.


In the age of social media, where connectivity is at our fingertips, the power to influence and impact lives has never been greater.

Unfortunately, dismissive and hateful words clutter all too many social media platforms. 

A few months ago, football star Cayden Green transferred from the University of Oklahoma to the University of Missouri. That transition sparked a wave of negativity on social media, including having his father’s insurance business “review bombed” with hateful messages and generic bad reviews. Similarly, Jordy Bahl, a softball pitcher for OU, faced harsh treatment after deciding to transfer to the University of Nebraska, Lincoln, so that she could play in front of her family. Then there’s Gabbie Marshall, a star player on the University of Iowa’s women’s basketball team. She received hateful comments and threats following a critical play in a game against UConn.

Those instances highlight a concerning trend: athletes are targets of online vitriol and harassment. This behavior can also influence recruiting efforts as prospective athletes see how players are treated on social media platforms. Fan negativity can deter talented individuals from joining a program, thereby affecting team success.

Social media should be a platform for constructive dialogue and encouragement, not a breeding ground for hate and hostility. Treat athletes with dignity and respect. That approach fosters a healthier environment for athletes and makes sports a continuing source of inspiration and joy.



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