For 2024, Junior Red Bull transitions from Alpha Tauri to Visa Cash App Red Bull or RB.
LAS VEGAS, Nevada, U.S.A.—Red Bull Racing organization has a junior squad, which began as Toro Rosso, then Alpha Tauri. For 2024, it is Visa Cash App Red Bull or RB. The sponsorship was initially due to the attraction that it wanted to bring in a younger audience, and the official name is Red Bull S.p.A, which is the abbreviation of the RB, which was met with some resistance. In addition, the clothing manufacturer Hugo Boss is now a team sponsor.
Peter Bayer is the CEO of the team, and Franz Tost has been replaced by Laurent Mekies, who was recently with Ferrari and is now the team principal in his first year in season. On the engineering side, to meet some standards with the senior Red Bull Racing team, the squad has moved some of its facilities from its Faenza, Italy base to the Milton Keynes development center in England.
Photo courtesy The Race
The new RB car was launched as the VCARB 01 late Thursday night in Las Vegas. The launch began with entertainment offered by celebrities Kendrick Lamar and Baby Keen, among others, before the car was launched with the Visa name and Cash App sponsorships.
The car has the successfully updated version of its design, which was introduced last season when it was still Alpha Tauri and still carries the senior team. This Honda powerplant will continue for another two years. The new car should have a dynamic look when it gets onto the circuit.
Returning for another year is driver Yuki Tsunoda, who comes back for his fourth season, with the veteran Daniel Riccardo, who was ousted from the McLaren team in 2022 and returned in the middle of last season. He aims to return to the senior Red Bull team as he once did.
