Say It Isn’t So Sports Illustrated (Well, It is)

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Top executives have been let go after it was found that bylines were associated with writers that don’t exist.


From PBS Newshour: Sports Illustrated is the latest media company to see its reputation damaged by being less than forthcoming — if not outright dishonest — about who or what is writing its stories at the dawn of the artificial intelligence age.

The allegations surfaced when the magazine Futurism reported that Sports Illustrated published articles by fake authors with AI-generated profile pictures.

Sports Illustrated publishing company, The Arena Group, has fired two senior executives, COO Andrew Kraft and President Rob Barrett. The Arena Group owner, Manoj Bhargava, responded that changes will be made, including no longer doing business with the third-party provider that delivered false content. For SI’s part, it published articles without including automation disclosures.

Let’s see how this story goes as it unfolds.

About Matthew Paris

I grew up an avid Houston sports fan. After graduating from Texas Tech University in Theater and English Literature I worked as a marketing rep and coach for I9 Sports, coaching baseball, flag football, soccer, and basketball. I’m currently with Austin Sports Academy as a marketing coordinator, baseball and football coach, and coordinator of middle school and high school open play nights. I’ve written three short films for Looknow Productions and have also written articles on film marketing, producing, and directing. I really enjoy writing about sports and being an active contributor to The Sports Column.



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