PepsiCo makes a landmark commitment to the SWAC (Southwestern Athletic Conference).
PepsiCo will double its investment in the premier HBCU conference, which includes twelve institutions spanning six states.
Building on its 2020 commitment to be an exclusive beverage partner, PepsiCo’s new and expanded sponsorship positions it as the conference’s exclusive provider of carbonated/non-carbonated soft drinks, sports performance drinks, and ready-to-eat snack foods for SWAC football, basketball, Olympic sports, and eSport. The deal runs through 2029.
SWAC Commissioner Dr. Charles McClelland: We’re excited to have PepsiCo and its iconic brands on board with us for the next six years.”
The deal is more than a product sponsorship. PepsiCo will also make yearly scholarship investments at the SWAC schools
