The goal is to encourage children to be physically active.
FIFA and the World Health Organization (WHO) launched the #BringTheMoves challenge in partnership with the Ministry of Public Health (MoPH) Qatar and the Supreme Committee for Delivery and Legacy (SC). The campaign stresses the importance of exercise for children, and it does so using a creative link to this year’s World Cup.
FIFA President Gianni Infantino: This challenge not only unites children with their heroes but utilizes the most digital-ever World Cup to send a message. We all need to be active, and we also need to drive awareness among parents that children need 60 minutes of physical exercise a day. Currently, that is not the case for 80% of adolescents worldwide.
Fans were encouraged to invent a dance routine, film it, and then challenge World Cup players to imitate those routines during their goal celebrations.
