Influencer Marketing is where social media and marketing connect.
Social media have taken over our lives. With around 2.62 billion users around the world, social media enable people to develop online identities, which can translate into large followings.
For brands, there’s a special connection. Companies are beginning to connect with people who have large followings. Why? It’s to sell their products and services.
The approach has a name. It’s called “Influencer Marketing.”
While there’s no doubt that Facebook is the world’s largest social media platform when it comes to Influencer Marketing, Instagram is the star of the social media show. So let’s take a look at several athletic influencers who are Instagram-active.
As you read what follows, think about hooking up with one or more of these Influencers to advance your company’s brand.
Chris Magee (Mageesy)
If you’re looking to follow someone who isn’t big yet, then Chris Magee is your person. This Irish fitness guru was formerly a personal trainer, but today he’s an international yoga teacher whose followers practice with him online. With just 31,000 followers, he has loads of room to grow. And the good news is that we haven’t spotted him working with any brands.
But we do know that Chris does a lot of charity work–work that has positioned him in the public eye. For example, on International Yoga Day, he assisted the Yoga For Refugees event, sharing his expertise with those in need.
Here’s Mageesy’s account analysis for January 2019*
● 31.3K Followers
● 400 Posts
● 376 Average Likes
● 1.29% Engagement Rate
Alex Bowen (AB_Bowen/AB_BownFitness):
Daily Mail
A ‘Love Island’ star turned fitness guru, Alex Bowen captured his following after earning the runner-up title with his now-wife, Olivia Buckland. Since the show ended, Alex has racked up a following of 1.4 million followers–on Instagram alone.
With fitness and fashion his primary focus, you often see Bowen working with brands and promoting products, such as men’s t-shirts.
However, he has a second account devoted entirely to workout videos and gym pictures. That account has gained a respectable following of nearly 50,000 people.
AB_Bowen Account Analysis January 2019
● 1.4 Million Followers
● 2,000+ Posts
● 514 Average Daily Followers
● Around 40 Posts Per Month
Joe Wicks (TheBodyCoach)
With 2.5 million followers, TheBodyCoach is a favorite when it comes to making better lifestyle choices. With eight ‘healthy eating’ cookbooks under his name, Wicks frequently posts clients’ body transformation pics.
His professional portfolio includes working alongside Gousto, where he shares recipes with fans. He has also launched a supplements brand to rave reviews.
TheBodyCoach Account Analysis January 2019
● 2.5 Million Followers
● 9,000+ Posts
● 25,642 Average Likes
● 1.07% Engagement Rate
Clem (Coach_Clem)
Courtesy: The Transformation Lab
If you love adrenaline, then ‘Coach Clem’ is your man. With just over 7,000 followers, Clem is leaving a good impression on the athletic community. A lot of his posts are with his friends, which makes anyone looking for inspiration feel part of his club.
If you enjoy brand collaborations, know that he created something extraordinary with Core Collective. You pay only for what you need and can gain access to the consultation. You’ll be working in the right direction!
Coach_Clem Account Analysis January 2019
● 7K Followers
● 400 Posts
● 214 Average Likes
● 3.22% Engagement Rate
Kenneth Gallarzo (Progressive_Calisthenics)
Ken is all about postings that motivate. The majority of his uploads are videos that give followers a sense of unity and engagement. You’ll also become familiar with his training collaborators.
And for those who love travel-inspired photographs, Ken has shot sports content from all over the world, including Dubai. If Ken doesn’t get your blood pumping, then we don’t know who will.
Progressive_Calisthenics Account Analysis, January 2019:
• 411K Followers
• 950+ Posts
• 2,259 Average Likes
• 0.56% Engagement Rate
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Make sure to follow one or more of these Influencers. And, by the way, stay committed to your gym routine. You can do it!
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Note: Influencer analysis data is dependent on business/personal account settings.
