Storyline: The 91-acre mixed-use facility has striking architectural features, high tech interactive elements. and player-friendly amenities.
The Dallas Cowboys’ franchise has been nominated by The Sports Business Journal for its 2017 Sports Business Awards for ‘Sports Breakthrough of the Year’ thanks, in large part, to the opening of The Star in Frisco.
The 91-acre mixed-use facility has striking architectural features, high tech interactive elements. and player-friendly amenities. It’s a game-changer for football facilities, raising the bar for team headquarters. It goes one step further, too, engaging the community that supports and surrounds the Cowboys franchise. The new practice fields will be open to local high school teams.
